Blog, audience and book

I wanted to test whether a topic I personally cared about could turn into an audience — and then whether that audience could support a product.

I built a blog about minimalism, grew an audience on social media and an email list, and then wrote a book on the same subject. It was the first thing I did entirely on my own, from the content to the finished product.

An email list of 1,400 subscribers and a book born out of that same audience.